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Kayıt Tarihi: 02-Eylül-2025
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| Gönderen: 03-Eylül-2025 Saat 05:33 | Kayıtlı IP
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Shenzhen Furniture Association, founded in 1986, is
located in Shenzhen, China's first city in foreign trade,
with an independent park covering an area of 12,000
square meters. It is the only social organization in
China's furniture industry that can provide full
industrial chain services such as marketing, exhibitions,
testing, R&D, education, supervision, and IP operation.
For 20 consecutive years, it has been rated as a 5A-level
social organization in Shenzhen. Its keen perception of
major demand changes in the industry and its research and
guidance on various technical fields of China's furniture
industry have attracted leading furniture enterprises
from all provinces and cities across China to join.
一、Introduction to Member Enterprises
1、Member Quantity
The Shenzhen Furniture Industry Association has more than
2,700 member enterprises, basically covering high-quality
furniture factories in various provinces and cities
across China.
2、Member Distribution
Influenced by the timeline of the transformation from
handicraft workshops to industrial mass production,
Chinese furniture factories are distributed in a south-
to-north radiation pattern.
Members of the Shenzhen Furniture Association are
distributed as follows: approximately 70% are in the
southern region, and 30% in the eastern region. The
eastern region, with Shandong Province as its core,
mainly produces Chinese-style solid wood furniture and
metal furniture. The southern region, centered on
Guangdong Province, focuses on European and American-
style upholstered furniture and panel furniture. Nearly
60% of upholstered furniture and panel furniture
factories are clustered in this region, and the market
share of upholstered and panel finished furniture exceeds
70%.
3、Member Classification
Members of the Shenzhen Furniture Industry Association
are primarily furniture factories, accounting for 80% of
the total membership. Enterprises in upstream and
downstream industries, such as raw and auxiliary
materials, home accessories, furniture stores, decoration
design, furniture lighting, and woodworking machinery,
account for 20% of the total membership.
4、Membership Advantage
① Relying on original furniture factories to ensure
strong production capacity and favorable raw material
prices;
② Achieving a high degree of mechanization to offer
cost-effective mass production;
③ Focusing on design and R&D to support the development
of high-end products;
④ Emphasizing quality control to meet EU inspection
standards.
5、Association Talent
The Shenzhen Furniture Association has more than 500
professional service talents, including undergraduates,
master's and doctoral students, professors, etc., in the
fields of furniture, design, and marketing, as well as
international professionals from Italy, Spain, the United
States and other countries. It can collectively complete
the full industrial chain services of seven major
modules, including R&D, education, marketing,
exhibitions, testing, supervision, and IP operation.
3_副本
二、Business Introduction
1、Marketing
The Shenzhen Furniture Association owns an independent
park covering 12,000 square meters in Nanshan District,
Shenzhen, with 2 self-built office buildings and a 6,000-
square-meter office area. It has multiple facilities
including a multi-function hall, product exhibition hall,
conference rooms, reception rooms, live broadcast
studios, and VIP customer reception clubs. It annually
hosts over 200 resource matching meetings, business
negotiations, product launches, and training sessions.
It acts as an agent for centralized procurement projects
of multinational trading companies, providing cost-
effective source factory resources with dual guarantees
of originality and quality; offering FOB Yantian Port or
CIF destination delivery services. It also establishes
Shenzhen offices for overseas multinational trading
companies, providing office spaces and conference
services.
2、Exhibition
The Shenzhen Furniture Association established an
Exhibition Center in 1996 and launched the Shenzhen
International Furniture Fair. As of March 2025, it has
held 40 editions. Each fair gathers over 1,000 leading
Chinese furniture brands and more than 20,000 trendy new
products, hosts over 200 new product launches and
industry trend forums, and attracts 280,000+ domestic and
international agents and distributors.
The Qingdao Furniture Fair organized by the Association
has been held 22 times as of May 2025, focusing on solid
wood furniture and gathering over 3,000 solid wood
furniture enterprises from the eastern region to
participate.
3、Testing
The Shenzhen Furniture Association established a Testing
Center in 2004 and has built four major laboratory bases
in China, serving as a core service institution for
quality improvement in China's furniture industry. The
Testing Center has obtained multiple authoritative
qualifications and accreditations, with its test reports
being internationally mutually recognized and legally
valid for arbitration within China.
Provide quality testing: testing services for finished
furniture, raw and auxiliary materials, home building
materials, air quality, etc.;
Conduct quality research: standard research and
development, quality control system research, quality
improvement training, quality analysis reports;
Organize quality evaluation: quality star rating, green
premium product evaluation, Shenzhen Standard
certification.
4、R&D
The Shenzhen Furniture Association established the
Shenzhen Furniture Research and Development Institute in
2002, engaging in research and development of furniture
raw materials and finished product standards, industrial
park planning, enterprise strategic positioning, and
other areas.
Release of Furniture Trend White Papers:
Since 2008, it has conducted market research on domestic
and international furniture industry data and formed a
unique system. It annually publishes trend white papers
and holds trend launch conferences. As of 2025, it has
consecutively released 18 issues of white papers,
providing enterprises with timely sales trend data
analysis and suggestions for domestic and international
furniture products, totaling nearly 5 million words.
5、Education
Shenzhen Furniture Research and Development Institute
designs management courses for core decision-making
members of home furnishing enterprises, and hosts
summer/winter training camps for product R&D directors,
key designers, and lead furniture designers of home
furnishing enterprises. Strategic designers with master's
and doctoral degrees in furniture specialize in the
entire process of design and implementation, providing
enterprises with scientific and systematic strategic
design services; helping enterprises shape brand images
and clearly convey brand value propositions.
6、Supervision
In 2005, the Shenzhen Furniture Association established a
centralized procurement supervision center to provide
full-quality assurance services for bulk furniture
procurement by enterprises, governments, schools, hotels,
hospitals, etc., including: furniture design, furniture
quality supervision, furniture procurement contract
performance, and furniture supervision technical
consulting.
Design and Planning:
Furniture demand research, furniture plane space layout
planning, furniture product design and style matching.
Technical Consulting:
Preparation and sorting of furniture procurement lists,
preparation and optimization of technical parameters,
formulation of product quality acceptance standards,
review of furniture production construction drawings and
pre-production samples, and technical acceptance after
cargo installation.
Business Consulting:
Furniture cost estimation, assistance in supplier
inspection, preparation of bidding documents, and
consulting services.
Quality Supervision:
Supervised sampling of raw materials and finished
products, feedback on production progress and
installation processes, quality inspection and follow-up
of non-compliance rectification, cargo quality acceptance
reports, and indoor air quality testing to ensure full-
quality assurance for the purchaser from design to
implementation.
7、IP Operation
In 2022, the Shenzhen Furniture Industry Association
established an IP Operation Center, providing enterprises
with short video production, operational guidance and
agency services for Douyin (TikTok) and WeChat Video
accounts. It offers live broadcasting for new product
promotion and operates cultural tourism product
transformation through internet celebrity IPs.
三、Social Responsibility
To thoroughly implement the strategic deployment of the
Central Committee of the Communist Party of China and the
State Council to win the battle against poverty, the
Shenzhen Furniture Association has closely collaborated
with the education, civil affairs, and poverty
alleviation departments of the project autonomous
prefectures, actively supporting counterpart assistance
projects in Liangshan, Sichuan, and Baise, Guangxi.
1、In 2018, the Shenzhen Furniture Industry
Association collaborated with social organizations in
Liangshan Yi Autonomous Prefecture, focusing primarily on
education and healthcare:In education, it provided
financial aid to 50 impoverished students at Jinyang
Middle School, granting each student 5,000 yuan in
support.In healthcare, it donated medical equipment to
township health centers in Puge County, including 1 B-
ultrasound machine, 1 blood routine testing device, and 1
electrocardiogram machine, improving local education and
medical standards.
2、In 2019, the Association partnered with the
Houlong Village Committee of Sicheng Town, Lingyun
County, Baise City, Guangxi, to provide paired
assistance. It funded 20,000 yuan to purchase 150 sets of
characteristic school uniforms, enabling children to grow
happily at school with full vitality and an optimistic
attitude.
3、In 2020, the Association donated 1 million yuan
to the disaster-stricken area in Wuhan to support the
city, paying tribute to frontline medical staff fighting
in the epidemic zone and cheering for Wuhan and China.
4、In 2021, the Association donated 25,536 yuan to
purchase furniture for the Party-Mass Activity Center in
Hu’ercun Village, Shanwei, Guangdong, providing local
Party members with their own activity room.
5、In April 2022, the Shenzhen Furniture Industry
Association responded to the "Shenzhen Care · People's
Warmth" epidemic prevention and care initiative launched
by the Shenzhen Municipal Bureau of Civil Affairs. It
organized member enterprises to actively donate funds to
jointly support the "Shenzhen Care · People's Warmth"
epidemic prevention and care project. Among them, the
executive vice president unit, Shenzhen Yuanchao Smart
Life Co., Ltd., donated 3 million yuan in charitable
funds.
四、Industry Leadership
The Shenzhen Furniture Industry Association adheres to a
modern industry association operation model of
"democratic decision-making, corporate-style operation,
and market-oriented services," committing to becoming a
core service institution in China's furniture industry.
Leveraging the elite talent resources of seven major
modules, including the Shenzhen Furniture Research and
Development Institute, the Association has developed a
more acute perception of significant demand changes in
the industry.
In the 1.0 era, it provided member enterprises with
factory establishment support, human resources, and
distribution resources.
In the 2.0 era, it guided member enterprises to
prioritize quality and design, and build brand value.
In the 3.0 era, it leads member enterprises in
transforming and upgrading toward smart home furnishings
and brand globalization.
Member enterprises of the Shenzhen Furniture Industry
Association have three major advantages:
1、Focus on Original Design: Shenzhen furniture
places great emphasis on original design. Most
enterprises hire Italian designers with high salaries for
collaborative R&D, and each year they launch new home
furnishing products that lead trends.
2、Strict Adherence to Quality Standards: Shenzhen
furniture strictly adheres to quality standards and
controls materials and production processes. The quality
of Shenzhen furniture ranks first in China.
3、Largest Comprehensive Investment in Smart Home
Furnishings: As a "city of technology," Shenzhen is
supported by tech enterprises such as Huawei, DJI, and
BYD. Its comprehensive R&D capabilities in smart home
furnishings are uniquely advantaged. Products in fields
such as smart sleep, smart whole-home solutions, smart
kitchen appliances, smart bathroom facilities, smart
health care, and smart campus have super strong
competitiveness in the global market.
五、leading Figures
Mr. Hou Kepeng (Oliver Hou), after working and living
overseas for many years, possesses a broad international
vision and rich enterprise management experience. With 20
years of dedicated contribution to the furniture
industry, he was awarded the "Outstanding Contribution
Award" by the China National Furniture Association in
2019 and is hailed as the "soul figure" of the furniture
industry. Amidst the tide of China's socialist market
economy, he has pioneered a brand-new reform and
development model for industry associations: "democratic
decision-making, corporate-style operation, and market-
oriented services". This model has transformed the rigid
systems and mechanisms of traditional associations,
laying a solid foundation for the Shenzhen Furniture
Industry Association to become "the core organization and
service institution in China's furniture industry,"
earning high praise from leaders of the Party and the
state, as well as successive leadership of the Shenzhen
Municipal Party Committee and Government.
微信图片_20250619175232
He has established clear development goals and tasks for
the Shenzhen Furniture Industry Association, leading the
Shenzhen furniture industry through three historical
phases of overall transformation: from export-oriented to
domestic demand-driven, then to design innovation and
brand operation. This has solidified "Shenzhen Furniture"
as the leading brand in China and endowed it with unique
competitiveness internationally.
The Shenzhen Furniture Industry Association has always
stood at the forefront of China's furniture industry,
guiding member enterprises to keep pace with the times
and lead trends!
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