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Introduction
Custom standees have become an increasingly popular
marketing and decorative tool in various industries. A
custom standee is a freestanding display that can be
designed according to specific requirements. It is
typically made from materials such as cardboard, PVC, or
acrylic, and can come in a wide range of sizes, shapes,
and designs. These standees are used for a multitude of
purposes, from advertising products and events to adding
a touch of fun and personalization to a space.For more
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Types of Custom Standees
Cardboard Standees
Cardboard standees are one of the most common types. They
are cost - effective, lightweight, and easy to transport.
Cardboard standees can be printed with high - quality
graphics, making them ideal for short - term promotions,
trade shows, and retail displays. They can be easily
assembled and disassembled, which is convenient for
storage. For example, a small - scale coffee shop might
use a cardboard standee to promote a new seasonal drink.
PVC Standees
PVC standees are more durable than cardboard ones. They
are resistant to water, scratches, and wear, making them
suitable for both indoor and outdoor use. PVC standees
can withstand harsh weather conditions, so they are often
used for outdoor events, such as music festivals or
sports games. Their smooth surface allows for vivid and
long - lasting prints, which can attract a large audience
from a distance.
Acrylic Standees
Acrylic standees offer a more premium and elegant look.
They are transparent and have a high - end appearance,
which makes them perfect for upscale events, art
galleries, or luxury brand promotions. Acrylic standees
can be cut into various shapes and sizes with precision,
and they can also be illuminated to create a more eye -
catching effect.
Design Considerations for Custom Standees
Target Audience
The design of a custom standee should be tailored to the
target audience. For a children's toy store, the standee
might feature bright colors, cartoon characters, and a
playful design. On the other hand, for a business - to -
business event, the standee should have a more
professional and sophisticated look, with clean lines and
corporate colors.
Message and Branding
The standee should clearly convey the intended message.
Whether it is promoting a product, service, or event, the
key information should be easy to read from a reasonable
distance. Branding elements, such as the logo, brand
colors, and tagline, should be prominently displayed to
enhance brand recognition.
Size and Shape
The size and shape of the standee depend on its location
and purpose. A large - scale standee might be suitable
for an open - air event to attract the attention of a
large crowd, while a smaller standee can be used for a
store counter or a booth at a trade show. Unusual shapes,
such as the shape of a product or a character, can make
the standee more memorable.
Applications of Custom Standees
Marketing and Advertising
Custom standees are a powerful marketing tool. They can
be placed in high - traffic areas, such as shopping
malls, airports, and train stations, to increase brand
visibility and promote products or services. For example,
a new movie release might have standees of the main
characters placed in cinemas to generate interest.
Event Decoration
They are also widely used for event decoration. Whether
it is a wedding, birthday party, or corporate event,
custom standees can add a unique touch. A wedding might
have standees with the couple's names and wedding date,
while a corporate event could feature standees with the
company's mission statement.
Retail Displays
In retail stores, standees can be used to highlight
special offers, new arrivals, or featured products. They
can guide customers through the store and encourage them
to make a purchase. For instance, a clothing store might
use a standee to showcase a new clothing line.
Production and Installation of Custom Standees
Production Process
The production of custom standees usually starts with a
design phase. Once the design is finalized, the chosen
material is cut into the desired shape. Printing is then
done using high - quality printers to ensure sharp and
vivid graphics. After printing, any necessary finishing
touches, such as lamination or edge trimming, are carried
out.
Installation
Installation of custom standees can vary depending on the
type and size. Cardboard standees often come with simple
assembly instructions and can be put together by anyone.
Larger and more complex standees, such as acrylic ones,
might require professional installation to ensure they
are securely placed and look their best.
In conclusion, custom standees are a versatile and
effective tool that can serve multiple purposes. With
careful design, production, and installation, they can
make a significant impact in marketing, event
organization, and retail settings. Whether you are a
small business owner or an event planner, custom standees
can help you achieve your goals.
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